Experience in detail

Product strategy ¦ Sales ¦ Marketing

CHIEF PRODUCT & MARKETING OFFICER

MAR. 2020 -CURRENT
CORUM Watches / La Chaux-de-Fonds (CH)

In charge of products from design to the reality going through all marketing mix elements being result oriented and managing P&L.

  • Analysis: Conduct comprehensive sales and market analyses to establish a long-term product vision.
  • Design: Manage and challenge designers to create innovative yet realistic solutions.
  • Development: Lead development teams, ensuring expectations are met within cost and deadline objectives.
  • Promotion: Prepare and implement marketing mix elements for diverse channels, including digital, print, trade, advertising, communication, and training.

AREA SALES MANAGER

DEC. 2016 – MAR. 2020
TAG Heuer – LVMH WATCH & JEWELRY / La Chaux-de-Fonds (CH)

With average annual growth of +15%, results have exceeded targets thanks to in-depth work in 4 main areas:

  • Optimize distribution channels, strategically opening/closing points of sale (POS) for improved sales and brand image.
  • Monitor sell-in/sell-out, inventories, pending orders, and stock replenishment for effective sales management.
  • Conduct regular POS visits and provided training to salespersons.
  • Implement and adapted brand guidelines locally while adhering to budget constraints.

PRODUCT DIRECTOR

NOV. 2013 – NOV 2016
TAG Heuer – LVMH WATCH & JEWELRY / La Chaux-de-Fonds (CH)

Reporting to the CEO, I played a pivotal part in shaping the company’s product strategy and ensuring its global success.

  • Analyze market needs and aligned them with corporate objectives.
  • Create a long-term product vision, considering constraints (notably movement) and respecting the brand’s innovative DNA.
  • Manage product team and department budget effectively.
  • Successfully negotiate product partnerships with key brands such as Audi, GULF, and Mercedes, covering conditions and royalties.
  • Manage product team and budget.
  • Represent the brand and products in front of international retailers and journalists.
  • Act as the liaison between international subsidiaries and headquarters, requiring frequent international travel.

GROUP BRAND MANAGER

NOV. 2010 – NOV 2013
TAG Heuer – LVMH WATCH & JEWELRY / La Chaux-de-Fonds (CH)

Managing brand’s product strategy and overseeing a team launching over 100 products annually.

  • Lead the product team including brand managers and designers.
  • Manage department budget.
  • Contribute to the strategic development of new in-house movements and to the development of Haute Horlogerie timepieces.

BRAND MANAGER

NOV. 2006 – NOV 2010
TAG Heuer – LVMH WATCH & JEWELRY / La Chaux-de-Fonds (CH)

Responsible for products lines

  • Manage the creation and launch of a new premium product line, Grand CARRERA, overseeing a specific marketing mix package. (advertising campaign, website, specific distribution…).
  • Oversee TAG Heuer Formula 1, CARRERA, Silverstone, Monaco, and TAG Heuer SLR collections, managing positioning, design, life cycle, and marketing tools.

BRAND MANAGER ASSISTANT

SEPT. 2005 – NOV 2006
TAG Heuer – LVMH WATCH & JEWELRY / La Chaux-de-Fonds (CH)

Assisting the Brand Managers with day-to-day tasks such as benchmarking, analysis…

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