*PRODUCT STRATEGY *SALES *MARKETING

Experienced, strategic, and results-oriented manager with over 20 years in the watchmaking industry, consistently achieving ambitious targets. Brings a creative and innovative vision, backed by a unique combination of technical expertise from watchmaker training and solid academic credentials, including a Master of Science in Business Administration.

Demonstrates strong leadership and a relentless focus on operational excellence, combined with solid analytical and budgeting skills.

Held key positions at TAG Heuer (LVMH) from 2013, including Product Director and Regional Sales Manager, consistently delivering outstanding business results and driving market share growth.

Since 2020, leading global marketing at CORUM, a brand renowned for its bold creative identity, with full responsibility for brand strategy, positioning, and international visibility.