*PRODUCT STRATEGY *SALES *MARKETING
A holistic vision of the watch industry, encompassing unique knowledge from the workshop to the point of sale, including product strategy, sales, and marketing, acquired since 1994 in the largest luxury groups.
*About me
Born in the Swiss Jura Mountains, birthplace of traditional fine watchmaking, I started to work in this field at the age of 17. Right after the school, I had the opportunity to join the Maison Piaget to learn during 4 years the amazing profession of watchmaker.
With my diploma in hand, I seized the opportunity to continue my studies with a technical maturity allowing me to deepen my scientific knowledge, followed by a literary license to improve my general culture and my linguistic skills to finally enter the university where I finished with a Master of Science in Business Administration.
Since then, I have had the great fortune to work with international companies where I share my experience every day for the benefit of my employer, but also where I learn more about the fascinating world of watchmaking.
*Experience
CHIEF PRODUCT & MARKETING OFFICER
MAR. 2020 – CURRENT
CORUM Watches / La Chaux-de-Fonds (CH)
As the Chief Product & Marketing Officer at CORUM watches, I have the overall responsibility for the product vision and development as well as the global communication and marketing strategy of the prestigious Swiss watch brand. I report directly to the board and lead a team of three people (designer, marketing person and technical project manager), ensuring the alignment of the product plan with the price, positioning, design, and overall marketing objectives.
AREA SALES MANAGER
DEC. 2016 – MAR. 2020
TAG Heuer – LVMH WATCH & JEWELRY / La Chaux-de-Fonds (CH)
As an Area Sales Manager in Scandinavia (covering Norway, Sweden, Denmark, and Iceland), I’ve contributed to significant sales growth and brand promotion in the Scandinavian region. Managing budget, monitoring sales, opening and closing POS, implementing the marketing strategy, providing training, participating in local fair and events was my main mission with strong results of +15% sell-out per year.
PRODUCT DIRECTOR
NOV. 2013 – NOV 2016
TAG Heuer – LVMH WATCH & JEWELRY / La Chaux-de-Fonds (CH)
As the Product Director reporting to the CEO, I played a pivotal part in shaping the company’s product strategy and ensuring its global success. I was responsible for the long-term success of our products and the launch of more than 100 references per year. My role, with a team 6 persons, was to built the long term product plan by analyzing competition, sales data, and market opportunities. My mission also included overseeing the department’s Profit and Loss (P&L), leading both the internal product team and external designer teams, conducting product committee meetings with the CEO and the International VP of Sales, serving as the brand and product ambassador to international retailers and journalists, negotiating product partnerships with key brands like Audi, GULF, and Mercedes, covering conditions and royalties and acting as the liaison between our international subsidiaries and the headquarters, which often required international travel.
GROUP BRAND MANAGER
NOV. 2010 – NOV 2013
TAG Heuer – LVMH WATCH & JEWELRY / La Chaux-de-Fonds (CH)
As a Group Brand Manager, I managed brand’s product strategy, overseeing a team launching over 100 products annually. Managing budgets, team and bridging the gap between creative designers and technical teams was my main mission. In this position, I also contributed to the strategic development of new in-house movements and to the developement of Haute Horlogerie timepieces.
BRAND MANAGER
NOV. 2006 – NOV 2010
TAG Heuer – LVMH WATCH & JEWELRY / La Chaux-de-Fonds (CH)
As a Brand Manager I was in charge of the creation and launch of a new product line – Grand CARRERA – in a premium segment. The mission also includes to develop a specific marketing mix package. In parallel I had the mission of product development, analyse the life cycle and marketing tools (mix) for TAG Heuer Formula 1, CARRERA, Silverstone, Monaco and TAG Heuer SLR collections.
BRAND MANAGER ASSISTANT
SEPT. 2005 – NOV 2006
TAG Heuer – LVMH WATCH & JEWELRY / La Chaux-de-Fonds (CH)
The mission consisted mainly in supporting the Brand Manager in his daily tasks through the management of prototypes, the creation of presentations, the analysis of the competition, the creation of briefs and quantitative analyses.
*Education
MASTER OF SCIENCE IN BUSINESS ADMINISTRATION (MSc)
SEPT. 2001 – SEPT. 2005
Univesity of Neuchâtel, Neuchâtel (CH)
The University of Neuchâtel is among the top 20 small universities in the world.
LITERARY BACHELOR
1999 – 2001
Lycée Denis-de-Rougemont, Neuchâtel (CH)
High school maturity attesting a personal maturity acquired in a school setting which is distinguished by a high level of knowledge and general culture.
TECHNICAL MATURITY
1995 – 1999
CIFOM, Le Locle (CH)
Complement to the federal certificate of capacity (CFC) which allow to certify a level of general culture allowing access to universities of applied sciences (HES) and under certain conditions at federal universities and polytechnics.
WATCHMAKER
FEDERAL CERTIFICATE OF CAPACITY (CFC)
1994 – 1998
Piaget (Richemont Group) / CIFOM, La Chaux-de-Fonds (CH)
Watchmaker education under the supervision of Maison Piaget based in La Côte-aux-Fées – Swizterland and watchmaking technical school in La Chaux-de-Fonds – Switzerland.
*Skills
Personal skills
- Management
- Leadership
- Strategic & analytical
- Budget management
- Negotiation
- Public speaking
iT
- Microsoft office
- SAP
- Others (WordPress, Photoshop…)
- Social media
Languages
- French _native
- English _Fluent
- German _Educational bases
*Hobbies
- Sports _ski, tennis
- Traveling _discovering countries and culture with my family
- Design _passionate about creativity and innovation
- Web _website creation, understanding social media and new technologies in general
*Watchmaking prices
Watchmaking prices won with TAG Heuer team when I was leading the product department.
- 2016: Heuer Monza Chronographe – Price of « Revival » delivered by GPHG
- 2012: TAG Heuer Mikrotimer – Winner of « L’Aiguille d’Or» the highest distinction delivered by GPHG
- 2011: TAG Heuer Mikrotimer Flying 1000 – Price of « Montre Sport » delivered by GPHG
- 2010: TAG Heuer CARRERA Calibre 1887 Chronographe – Price of « La Petite Aiguille » delivered by GPHG
And many other prices: SIAR, GOOD DESIGN, IF DESIGN AWARD, RED DOT DESIGN AWARD…
Have no fear of perfection, you will never reach it
Salvador Dali